SOON SOON SOON

NBA 2KMARKET
SCENO ^{WORK AT WWWESHSTUDIO}

NBA 2K MARKET WAS AN IMMERSIVE RETAIL ACTIVATION CREATED FOR THE NBA SUMMER HOUSE IN PARIS BY YARD. AS ART DIRECTOR AND GRAPHIC DESIGNER ON THE PROJECT, I DEVELOPED THE CREATIVE DIRECTION ACROSS ENVIRONMENTAL GRAPHICS, PRODUCT APPLICATIONS, RETAIL SIGNAGE, AND BRANDED VISUALS, TRANSFORMING THE WORLD OF NBA 2K INTO A COHESIVE PHYSICAL EXPERIENCE INSPIRED BY THE CODES OF BASKETBALL CULTURE.

CREATIVE SQUAD: @AB_DESIGN_ @OCTAVE.CTR @LEATAING_ @MATTHIEUMORIN_ @UGOHEIN @SIMEON2BRAINE @KIER.PSD @21ICG
PHOTOGRAPH: @73SHOT @RANDY6820 @NADIR_OVSKI
VIDEO: @MANGUA.D

ART DIRECTION
+ SCENOGRAPHY
+ GRAPHIC DESIGN

AUGUST 2026

NEXT PROJECT

ART DIRECTION - GRAPHIC DESIGN - LOGOTYPE - MOTION DESIGN - TYPOGRAPHY - BRANDING - WEBSITE - TEXTILE DESIGN - LAYOUT - POSTER - ILLUSTRATION - EDITORIAL - ARTIFICIAL INTELLIGENCE - EDITING PHOTO - POSTER PRINTING - ART DIRECTION - GRAPHIC DESIGN - LOGOTYPE - MOTION DESIGN - TYPOGRAPHY - BRANDING - WEBSITE - TEXTILE DESIGN - LAYOUT - POSTER - ILLUSTRATION - EDITORIAL - ARTIFICIAL INTELLIGENCE - EDITING PHOTO - POSTER PRINTING

ABOUT

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